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• How to Win in an Increasingly Competitive Environment "Partners" - Building a Strong Franchise System
creates a strong context for the franchise community to think about franchising as a marketing and distribution system, with a goal of achieving dominant market share.  The concepts of brand, proven operating systems, ongoing support and individual franchisee motivation are discussed in terms of getting and keeping customers for the entire franchise system.
• Taking Charge of Your Growth: Building, Rather Than Operating a Business
focuses on the business planning process.  The concept of Results vs. Activities, Problems vs. Conditions, differentiating between the plan and the planning process are discussed.  This module can also include workshops for hands-on development of a business plan.  The business planning workshop enables the franchisee to understand then relationship between measurable results and personal financial gain.
• Enhancing the Company Brand: Developing a System-wide Marketing Mentality
covers marketing form the perspective of everything that occurs in the business.  The concepts of customer needs, customer service and differentiating between marketing and advertising are discussed.  The participant gains an understanding why franchisees in the same system are not competitors and the importance of working together in market cooperatives.  The result of this program is a realization by the franchisee that everything is marketing and marketing is everything.
• Local Store Marketing Program
focuses on how to use the fundamentals of local store marketing to increase unit sales volume cost effectively.  The concepts include the fundamentals of local store marketing, defining a local store marketing strategy and plan, executing a local store marketing program and follow-through.  The result of this program is helping the franchisee understand how to increase the average check, increase customer satisfaction and increase profits and margins.
• The Customer-Driven Company
emphasizes customer satisfaction and how it can lead to greater market share.  Some of the techniques discussed are understanding how to measure customer satisfaction, providing franchisees with incentives to improve customer service, learning how to get a team-directed customer service mentality and developing an action plan to achieve the company's mission.  Some results of this program are increased frequency of repeat business, customer retention, price/value perceptions, all leading to increased market share.
• Recruiting, Selecting, Orienting and Motivating the Entry-Level Employee
addresses the ongoing issue of turnover which affects all employers of entry-level people.  It focuses on recruiting techniques, selecting the employee I want vs. the employee I need, how to listen, orienting your staff with the mission and core values and motivating for results.  The take-home value of this convention speech/workshop is less turnover, less overhead and happier employees.

Format

Methodology

Topic Detail

How To Win In An Increasingly Competitive Environment: "Partners" Building A Strong Franchise System

• What is the Purpose of a Business?
• What Must A Business do to be Successful?
• Understanding Franchising as A Marketing and Distribution System.
• The Goal of Franchising - Disproportionate Market Share.
• Why Franchising is So Successful - Brand, Proven Operating Systems and Ongoing Support.
• Why is Consistency and Standardization Critical to the Success of a Franchise System?
• How to Work Together to Build Market Share.

Taking Charge Of Your Growth Building, Rather Than Operating A Business

• What is Planning?
• Why Do People Plan?
• Why Don't People Plan?
• The Difference Between the planning Process and the Plan.
• The "Mind Set" pf Successful People in Business.
• Activities vs. Results.
• Problems vs. Conditions of Business.
• Key Elements of Your Business Plan (Situational Analysis, Strategic Planning, Operational Planning, Financial Analysis)
• Systematic Approach to Developing Your Successful Business Plan (A hands-on workshop on planning for business growth)

Enhancing The Company Brand Developing A System-Wide Marketing Mentality

• Review the Business of Business.
• What is Marketing?
• What Business are you in?
• Where Does Most Marketing Occur?
• Discovering the Difference Between Marketing and Advertising.
• Who is the Competition?
• Unified Thinking To Serve the Customer.
• Regional Cooperation in Getting and Keeping Customers.

The Local Store Marketing Program

• What is local store marketing?
• What is marketing?
• What are the three most important objectives and concerns of each franchise unit?
• How does a franchisee get and keep customers?
• Build increased frequency of repeat visits.
• Build sales volume cost effectively.
• What is customer service?
• How does a franchisee make customer service work for them?
• What are your local store marketing objectives?
• Defining a 90 day plan.
• Executing your local store marketing plan.

The Customer-Driven Company

• What is customer service?
• What does it mean to be customer driven?
• Keys to the customer-driven culture.
• Learn how to turn employees into "Quality Players" with a commitment to the customers.
• Understand how to measure customer satisfaction.
• Learn about various methods for evaluating customer satisfaction.
• Why are communication and feedback important?
• Establish a vision: Unparalleled customer service.
• Developing an action plan for unparalleled customer service.
  

Recruiting, Selecting, Orienting an Motivating The Entry-Level Employee

• Recruiting
• Anticipating turnover through constantly recruiting.
• Identifying recruiting resources.
• Selecting
• Creating the employee profile (what I need vs. what I want).
• Writing a position description
• Using a position description
• Pre-screening
• Learning how to listen
• Orienting
• Introducing and welcoming a new employee to the company culture, mission and values.
• What to do in the first 30, 60 and 90 days.
• Teaming new employee with mentor to build morale and train new employee.
• Motivating
• Practicing MBWA (Managing By Walking Around).
• Discovering dreams, objectives and goals.
• Ways of recognizing excellent work.
• Techniques for building team.
• Coaching, counseling and evaluating.
• How to discuss compensation.
• Performance standards and feedback.