Convention Speeches

The most frequently asked for Management 2000 convention speeches and workshops are listed below. Each of these is customized to the company's specifications. For more information on having Management 2000 deliver a convention speech or workshop for your company, please contact us.

• How to Win in an Increasingly Competitive Environment "Partners"- Building a Strong Franchise System creates a strong context for the franchise community to think about franchising as a marketing and distribution system, with a goal of achieving dominant market share. The concepts of brand, proven operating systems, ongoing support and individual franchisee motivation are discussed in terms of getting and keeping customers for the entire franchise system.
• Taking Charge of Your Growth: Building, Rather Than Operating a Business focuses on the business planning process.  The concept of Results vs. Activities, Problems vs. Conditions, differentiating between the plan and the planning process are discussed.  This module can also include workshops for hands-on development of a business plan.  The business planning workshop enables the franchisee to understand the relationship between measurable results and personal financial gain.
• Enhancing the Company Brand:Developing a System-wide Marketing Mentality covers marketing from the perspective of everything that occurs in the business.  The concepts of customer needs and service, customer service and differentiating between marketing and advertising are discussed.  The participant gains an understanding why franchisees in the same system are not competitors and the importance of working together in market cooperatives.  The result of this program is a realization by the franchisee that everything is marketing and marketing is everything.
• Local Store Marketing Program focuses on how to use the fundamentals of local store marketing to increase unit sales volume cost effectively.  The concepts include the fundamentals of local store marketing, defining a local store marketing strategy and plan, executing a local store marketing program and follow-through.  The result of this program is helping the franchisee understand how to increase the average check, increase customer satisfaction and increase profits and margins.
• The Customer-Driven Company emphasizes customer satisfaction and how it can lead to greater market share.  Some of the techniques discussed are understanding how to measure customer satisfaction, providing franchisees with incentives to improve customer service, learning how to get a team-directed customer service mentality and developing an action plan to achieve the company's mission.  Some results of this program are increased frequency of repeat business, customer retention, price/value perceptions, all leading to increased market share.
• Recruiting, Selecting, Orienting and Motivating the Entry-Level Employee addresses the ongoing issue of turnover which affects all employers of entry-level people.  It focuses on recruiting techniques, selecting the employee I want vs. the employee I need, how to listen, orienting your staff with the mission and core values and motivating for results.  The take-home value of this convention speech/workshop is less turnover, less overhead and happier employees.