Franchise Licensing and Sales Systems
For companies who already franchise their business or those that are considering franchising, developing a license or sales system to be implemented is critical to your success. In traditional franchise selling, a person handled leads in a variety of ways "depending on what was needed to close the sale." We know that yields one signed agreement for every 100 inquiries. Management 2000's system and processes, when implemented by well trained people, will get from as low as 3 to as high as 9 signed agreements from every 100 inquiries. That makes quite a difference in initial fee and royalty income over time. In addition, it means your system grows more quickly and your brand is established more solidly in every market you enter.
Management 2000 works with our clients to prepare a system to generate, qualify and award franchises to qualified prospects. After meetings, discussions and preparation we will include the following in the Licensing System that is prepared for your company:
- Review you legal documents.
- Develop a profile of the ideal Franchise candidate.
- Set up candidate generation strategies.
- Design a total system for dealing with the candidates from the initial inquiry through the signing of the agreements and interaction with the Corporate Office.
- The system will include promotional strategies, scripts, presentations and correspondence.
- A budget for the preparation of Promotional Materials that will be part of the implementation of the candidate generation strategies.
- Prepare a budget for the cost of marketing the franchise through direct mail, advertising and other means.
- The training of personnel on how to use the system and how to help candidates make an informed business decision about your opportunity.
More information on Management 2000’s approach can be found in our article: What is Franchise Recruiting & Selection? (PDF download)
To learn more about having your existing Licensing System reviewed or to have Management 2000 develop one for your company, contact us.
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Learned to implement a better process for attracting higher quality candidates. Also how to help candidates fully understand what a franchise is & the value of franchising. Taught me that we are not selling franchises to prospective candidates, but that we are entering into a partnership, working together towards a common goal – to grow the brand. For a 2 day program, I got a huge amount out of it.
Michael Amodio,
Dickey’s Barbeque – Tilted Kilt
I now understand the difference between “Selling” and “Granting” a Franchise. Excellent! Facilitator is superior and clearly knows this industry. I always look forward to attending the M2000 Seminars.
Steve Adams,
Quiznos
Franchising Customers
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