Franchising Articles and Publications

It is our hope that the following articles will help you, your colleagues, and your company, achieve a greater understanding of business and franchising. If you have any questions after reading the articles or if you do not find information on your specific questions, please contact us for a discussion.

• Understanding Franchising - For the past twenty-five years the key concepts of franchising have been under going evolution and transformation. Management 2000 has had the good fortune of being in the middle of those developments. This involvement has helped us understand the importance of these concepts for franchise companies.
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• Franchising... Is It For You? - You are an executive who is being displaced or who is dissatisfied with the way you are being treated by your company. Recently you have been thinking about putting your resume on the street, but more often than not you have found yourself thinking about going into business for yourself.
  
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• Stop Selling Franchises & Make More Money - Whoever started talking about “selling” franchises has proven the adage that, if you say something long enough and often enough people will believe its true, even if it is not. This is what happened with “selling” franchises. Well intentioned, but misinformed people, who wanted to expand their systems, began to think analogously that a franchise was like a product and could be sold.
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• What Is Franchising & How To Evaluate A Franchise Opportunity - Franchising is one of three business strategies a company may use in capturing market share.
Published In: Executives Guide To Franchise Opportunities
Authored By: Bob Gappa
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• What is Franchise Recruiting & Selection? - Since 1972, the number of business format franchisors in the United States has increased to over 5,000 Brands that use franchising as a strategy to grow their systems. This growth in franchisors has increased the competition to find and sign qualified franchisee candidates. As franchising continues to evolve as a significant strategy for companies of all sizes to market and distribute products and services, the demand for qualified franchisees will increase accordingly. Management 2000 believes the ability of a franchise system to maintain a competitive edge in the 2000’s rest, to a large degree, on the success of the franchisor’s recruitment and selection process.
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• How To Manage A Turnaround - The word turnaround means to produce a noticeable and durable improvement in performance, to turn around the trend of results from down to up, from not good enough to clearly better, from underachieving to acceptable, from losing to winning
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• Strategic Thinking & Planning - The Key To Profit & Growth - Unlike when thinking and planning about financial management, when thinking and planning strategically there are no generally accepted definitions or frameworks. There are as many definitions of strategic thinking and planning as there are gurus. This guide will discuss and relate some of the various terms and processes and provide a suggested outline for carrying out a strategic planning process.
Published In: The ICFE Study Guide For Franchise Executives
Authored By: Bob Gappa
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• Operating Systems that Manage Results - Successful, profitable franchise systems in the 2000’s will be those that build strong business relationships with their franchisees and are committed to dominating their markets by providing unparalleled customer experiences. Such outstanding service applies to relationships with both their franchisees and their valued customers. This focus on franchise relations and customer satisfaction guides how successful franchise companies should be organized and operated. This guide outlines eight systems that work together to meet such goals.
Published In: The ICFE Study Guide For Franchise Executives
Authored By: Bob Gappa
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• What Franchisors do for most successful franchisees - All senior managers and leaders want to think of ways to ensure their top contributors: (a) are aware of how much they are appreciated, (b) give their ideas, 8 give solutions, (d) maximize opportunities, (e) participate in innovative programs. We know that it is our top performers who are most likely to be at the top of our rankings in the most important metrics of the business.
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