How To Franchise Your Business -
Prepare a Franchise Development System

Management 2000 works with the franchisor to prepare a system to generate, qualify and grant franchises to qualified prospects. There is a saying that “the success of your business depends on the employees you select and on your ability to lead them to accomplish great results.” That saying applies as well to franchising.

You must look on the selection of franchisees as if you were a “Head Hunter” who has been given a “work order” to find a company a certain number of managers, who possess certain very clear occupational qualities, skills, knowledge, abilities, background experiences and demonstrated results.

Management 2000 believes that the VERY best candidates for a franchise are those individuals and couples who want to: [1] improve their income and [2] lifestyle, [3] retire and/or eliminate all personal debt, [4] build wealth, and [5] build equity. The process that we have developed for franchisors, asks the potential franchisee the following questions:

1. Where are your today in terms of your income, lifestyle, debt, wealth building, and equity?
2. Where do you want to be in terms of income, lifestyle, debt, wealth, and equity in 5, 10, 15, and 20 years?
3. Can you achieve those goals doing what you are doing today?
4. If the answer is no then the next question is: “Can you achieve those goals by becoming our franchisee?”

By focusing on the candidate you will sign more franchise agreements. Your franchise opportunity becomes a vehicle for the franchisee to accomplish their goals rather than an end in itself producing royalty revenue for you, the franchisor. Management 2000’s approach puts the focus of granting franchises in the correct perspective.

Before launching a process to find new franchisees the franchisor must avoid simply granting franchises to people who have the money, the desire to succeed, and who want to something different with their lives. Here are some of the items that Management 2000 assists franchisors with as a system is developed:

• Develop a profile of the ideal Franchisee candidate(s).
• Set up candidate generation strategies.
• Design a total system for dealing with the candidates from the initial inquiry through the signing of the agreements and interaction with the Corporate Office.
• The system includes promotional strategies, scripts, presentations, and communications [letters and email].
• Preparation of a budget for the development of Promotional Materials that will be part of the implementation of the candidate generation strategies.
• Preparation of a budget for the cost of marketing the franchise through direct mail, advertising, website, online strategies and other means.
• The process includes training personnel on how to use the system and how to help candidates make an informed business decision about your opportunity.
• Training of appropriate personnel on the legal issues pertaining to FDD disclosure and granting the franchise license.
• Consultation to the creation of a franchise development department and resulting staffing issues.

Management 2000 has worked with over 1,300 Franchise Companies in our 29 plus years of operation. Our experience includes working with existing franchise companies as well as companies who are just getting the franchise area up and running. References are available upon request.

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