Create a corporate culture that drives performance.
Most business leaders recognize the importance of organizational culture, but not all see it as a means to positively drive performance.
Culture is about selecting team members and franchisees who “fit” your culture. “Fit” means they already share your values. When people fit in, they can more easily establish great relationships with their peers and adapt to what needs to be done – in effect, creating a partnership culture.
Your partnership culture won’t attract every job searcher or every franchise candidate, but the people who fit your corporate culture will absolutely thrive.
Two key factors stand out in great company cultures:
- The company consciously decides what the corporate culture needs to look like and it consciously reinforces and supports that culture through all human interactions and management work systems.
- The core of a culture involves establishing its values and systems. Then it involves each person internalizing and living those values while they implement their part of the systems. When this is done among one another and with customers, a culture driven by purpose, personal accountability, and high performance is established.
How do you find out where your culture stands?
This is where Management 2000℠ comes in. We do the research, we collect the data, and we find the gaps between values lived and systems followed. We define why each individual decides to work with, or do business with the brand. In other words, what are the personal and/or business goals the company helps them achieve? These answers enable us to determine what beliefs, behaviors, processes and technologies can be utilized in the brand systems and standards to be established – ultimately leading to growth.
The end-result? A “Great Place to Work” and a “Great Place to Shop and Spend Money”
When a company successfully inspires its network to believe in the brand, they have created a great place to work. It won’t be long before retention, satisfaction, referral and productivity metrics improve.
When the relationship between a brand and its franchisees, team members and customers stand upon a strong foundation, it naturally turns into a great place to shop and spend money. The company’s retention of new and existing customers, as well as frequency, satisfaction, loyalty and lifetime value metrics will all improve.
Are you ready to create a partnership culture that drives performance and results?
