Businesses must determine what the “touch points” or “Moments of Truth” are where they can create emotions within the customers’ purchasing experience so that the customers perceive the business as a “Great place to spend money”. Research has shown that the following list of emotions are of primary importance in... Read More
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What is the difference between the companies that succeed and companies that do just okay? Why do some companies inspire greater engagement and loyalty in their customers, which translates to more success, more “wow factor” for the company? Franchise industry expert Bob Gappa, business consulting guru and founder of the... Read More
Let’s take a look at your own company’s last balance sheet and check it out. Look for two things. First, is that equity figure a positive number? (We hope it is!) If it is a negative number, it is a sign that your company is in trouble or maybe just... Read More
So let’s go down the asset categories one by one. First on the list come cash and cash equivalents. It is the only item anywhere on the balance sheet you can actually spend right now. Everything else on the assets side is either an item of value other than cash... Read More
Ever notice something about a balance sheet? It has a date at the top. Not a span of time, just one day. It’s usually the end of a year or quarter, but it can be the end of a month or any other date. What the balance sheet gives you... Read More
