Businesses must determine what the “touch points” or “Moments of Truth” are where they can create emotions within the customers’ purchasing experience so that the customers perceive the business as a “Great place to spend money”. Research has shown that the following list of emotions are of primary importance in... Read More
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Viewed from the outside of a successful business, it looks easy. In reality [as many have found out], it is not so. As business consultants and as business owners, Management 2000 understands the pain points that growing businesses encounter and need to overcome to be successful. We have written 10... Read More
What is the difference between the companies that succeed and companies that do just okay? Why do some companies inspire greater engagement and loyalty in their customers, which translates to more success, more “wow factor” for the company? Franchise industry expert Bob Gappa, business consulting guru and founder of the... Read More
Let’s take a look at your own company’s last balance sheet and check it out. Look for two things. First, is that equity figure a positive number? (We hope it is!) If it is a negative number, it is a sign that your company is in trouble or maybe just... Read More
Liabilities and equity make up the right-hand side (or the lower half) of a balance sheet. The liabilities entries show claims on the company’s assets held by people outside the business. The equity entries show what’s left for the company’s owners after all the other claims have been accounted for.... Read More