For decades the term “selling a franchise” has been incorrectly used to describe the transaction of granting a franchise license to a franchisee. Why is the term “selling” incorrect when used to describe something that has nothing to do with sale of a service or product? Just like a drivers license a... Read More
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With the widespread use of technology in the twenty first century, franchise recruitment has changed drastically. Potential franchisees research possible franchise opportunities on the internet. How do you grant franchises to excellent candidates? For franchisors, the whole way of choosing qualified candidates has also changed. To learn how to use... Read More