One very simple way to determine if a person is engaged is to ask them; “What are you paid for?” Most people either do not know the answer, or they answer with a functional description of their job, i.e. “to serve food,” or “to give you great service.” At one... Read More
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Peter Drucker, in 1964, had great insight into inspiring the engagement with team members and customers through the product, when he said: “The customer rarely buys what the business thinks it sells him. One reason for this is, of course, that nobody pays for a ‘product’. What is paid for... Read More
Businesses must determine what the “touch points” or “Moments of Truth” are where they can create emotions within the customers’ purchasing experience so that the customers perceive the business as a “Great place to spend money”. Research has shown that the following list of emotions are of primary importance in... Read More
