In March 2000, Harvey Thompson of IBM published a book, "The Customer-Centered Enterprise: How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First." (McGraw-Hill). In his book, he suggests that a company like Amazon.com is one of the best examples of a customer-centered company. At the other... Read More
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Businesses must determine what the “touch points” or “Moments of Truth” are where they can create emotions within the customers’ purchasing experience so that the customers perceive the business as a “Great place to spend money”. Research has shown that the following list of emotions are of primary importance in... Read More
Viewed from the outside of a successful business, it looks easy. In reality [as many have found out], it is not so. As business consultants and as business owners, Management 2000 understands the pain points that growing businesses encounter and need to overcome to be successful. We have written 10... Read More