We are all faced with extreme competition. However competing solely on price makes a business a commodity. The solution is having a relationship with the customer overriding price. This demands managers and leaders become more adept at psychology than economics. Leaders and managers must understand how each individual team member... Read More
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Edgar Schein, the guru of culture research, defines culture as; “A pattern of shared basic assumptions that the group learned as it solved its problems of external adaptation and internal integration, which has worked well enough to be considered valid and therefore, to be taught to new members as the... Read More
Businesses must determine what the “touch points” or “Moments of Truth” are where they can create emotions within the customers’ purchasing experience so that the customers perceive the business as a “Great place to spend money”. Research has shown that the following list of emotions are of primary importance in... Read More
