Franchising has been around for centuries and has been used in numerous industries. The main problem people in the franchise community face, is the misconceptions others create about the business strategy. Many think that when you are a franchisee that you are “buying a franchise.” To be perfectly clear you... Read More
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For decades the term “selling a franchise” has been incorrectly used to describe the transaction of granting a franchise license to a franchisee. Why is the term “selling” incorrect when used to describe something that has nothing to do with sale of a service or product? Just like a drivers license a... Read More
In today’s economy it is difficult to formulate new and exciting businesses that will stand the test of time. Fads in the market may create temporary opportunities for success but the question is how long will those fads last? How can we identify what areas of opportunity are likely to... Read More
All franchisors understand the importance of and spend a great amount of time marketing their Brand. Brands use a combination of national, regional, and local marketing. Usually the regional and national marketing of a Brand is handled of the franchisor. It is very common for a franchisor to require that... Read More
