All franchisors understand the importance of and spend a great amount of time marketing their Brand. Brands use a combination of national, regional, and local marketing. Usually the regional and national marketing of a Brand is handled of the franchisor. It is very common for a franchisor to require that... Read More
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Can Any Organization Become Customer-Centric? Here at Management 2000 we believe that any organization can and should have a Customer-Centric culture. A customer-centric culture will produce increased profits and faster growth for an organization than any other approach to organizational design and organizational dynamics. The key factor to a customer-centric culture... Read More
With the widespread use of technology in the twenty first century, franchise recruitment has changed drastically. Potential franchisees research possible franchise opportunities on the internet. How do you grant franchises to excellent candidates? For franchisors, the whole way of choosing qualified candidates has also changed. To learn how to use... Read More